1. Have a mega, MEGA promotion on bus tickets SO cheap that
suckerseveryone gets excited and pumped up because their next holiday is gonna be awesome and super-cheap due to the discount on bus tickets.
2. Make it so that their bus tickets can only be used at a future date. Eg: If the current date is June 2010, only make the tickets applicable for June 2011 to October 2011. That way,
suckerscustomers won’t be sure what plans they might have, but will be optimistic about being able to move things around so that the trip WILL happen.
3. Sit back and watch the magic happen. Out of 100
suckerscustomers, maybe 40 will actually be able to actually make it for their super cheap bus trip and the rest will probably have to forego their hard-earned few hundred bucks because some important thing or other popped up. Like new projects or work stuff. Or important quizzes that conveniently take place around the time the trip is supposed to happen. Or family stuff that suddenly takes first priority over anything.
And there you have it. Follow these steps and you’ll be rolling in dough in no time!
1 comment:
hmm..i see double meaning somewhere
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